The Rule of 40 in Today’s Economy: How to Achieve the Perfect Growth-Profitability Balance for Maximum Business Value
According to recent data from McKinsey, companies that achieve the “Rule of 40” benchmark command valuation multiples 35% higher than their industry peers. Yet fewer than 20% of mid-market companies consistently hit this crucial target. As someone who has led finance for organizations ranging from $50M to multi-billion in revenue, I’ve seen firsthand how this…