Why Your Company Needs an Annual SWOT Analysis: A CFO’s Perspective
As a CFO with over two decades of experience guiding companies from $50M to $2B+ in revenue, I’ve discovered that one of the most powerful tools in strategic financial leadership is the annual SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. While many consider SWOT a basic business concept, I’ve witnessed firsthand how this systematic evaluation serves…